Brand managers that Quartz spoke to estimated that flavoured condoms account for anywhere between 50% and 70% of India’s Rs1,000 crore-Rs1,300 crore condom market.
And that’s an interesting twist for a business that has struggled with sluggish growth in a conservative and patriarchal environment.
The reference to sex continues in different Hindu mythological stories in apparent and yet subtle ways.
So Lord Ganesh is born without sex between Shiva and Parvati.
Several of these couples have been featured on world's top porn websites, with subscriber base touching a million, an analysis of some adult sites by Mail Today team found.
COUPLES EARN UP TO RS 60,000/DAY "At any point of time, there are more than 2,000 active users and the total number may be extremely high as many are engaged only on part-time basis for quick money," said Kislay Chaudhary, Delhi cyber crime expert, who assists state police in cases.
From chocolate and cherry to coffee and jasmine, condom makers are doing brisk business with an array of flavours.
"In this case, the wife was unaware of the act but thousands of Indians have willingly made this illegal profession their full-time job," a senior cyber security researcher with a central law enforcement agency said.
According to cyber experts, porn content is a major contributor in online revenue and there is a huge demand of Indian content which is pulling young couple to perform sex-ondemand.
Live streaming is being used in a way that it can be called 'strip club' of the virtual world.
Couples entice their viewers by kissing, stripping and using sex toys and finally take paid users to private shows.